Bensin supported a leading manufacturer in the development of a completely new market segment for elastomer applications in drilling and workover equipment.

The engagement included market research, competitive analysis, strategic positioning and business development support.

The result was the successful establishment of a new business segment and the positioning of the company as a global leader and No. 1 supplier of telescopic joint packers worldwide.

Bensin supported a technology provider seeking to reconnect with international markets and expand its commercial reach.

The project focused on market entry strategy, regulatory considerations, distribution channels, strategic partner identification and executive introductions.

The client's target was achieved within 180 days from the beginning of the engagement.